Official beauty partner at the NTAs for 8 consecutive years
The Brief
The NTAs team were seeking a beauty partner to cater to their backstage guests, providing a comprehensive range of treatments including hair styling, make-up, nails, massage, and tanning.
The Solution
For 8 years running, Secret Spa has organised up to 45 professionals each year to be on site for the day of the show. Partnering with premium brands such as Beauty Pie, OPI, Eyelash Emporium, and Nicky Clarke, to elevate the experience and ensure our high-profile guests look their best, preparing them at the Intercontinental Hotel.
The Result
Each year, over 650 VIP guests are looked after backstage. Additionally, we host a celebrity box featuring guests such as Kimberley Walsh, Zoe Hardman, Anna Whitehouse, Lydia Millen, and many more, with a total social following exceeding 5 million. This significantly enhances social media presence for the awards ceremony and the brands involved.