Sky VIP Lounge

Festival nail art & hair styling Copy Copy Copy

Festival nail art & hair styling Copy Copy Copy

VIP Lounge Guest Treatments

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The Brief

Sky aimed to boost customer loyalty by enhancing their VIP lounges nationwide, including locations at OVO Wembley Arena, Birmingham, Leeds, and Belfast. Secret Spa was tasked with delivering high-impact, interactive, and engaging beauty treatments to Sky customers in these VIP lounges.

The Solution

Secret Spa collaborates with Sky’s experiential agency RPM to customise treatments that cater to the specific audiences of each event. For instance, offering nails and glitter make-up for Harry Styles concerts and providing soothing massages at Paul Weller performances.

The Result

With two professionals working in the lounge at a time, we manage up to 40 events per month nationwide. The feedback on our services has been so positive that Secret Spa is now the sole provider of Sky’s backstage beauty treatments. Additionally, Sky recently won ‘The Best Loyalty Programme’ award.