At home & virtual product activation
The Brief
Introduce the Blue Algae Vitamin C Serum to the UK post-pandemic market.
The Solution
We collaborated with Algenist team to develop a facial treatment using the new serum and trained a group of elite facialists to perform at-home facials for the press. Additionally, we hosted a virtual event for influencers, demonstrating how to perform the facial at home.
The Result
Our professionals accommodated nine at-home appointments for the press and hosted a virtual event with twelve influencers.