Product Activation
Good Vibes Only Launch
A team of MUAs for e.l.f. Cosmetics limited collection launch
The Brief
e.l.f Cosmetics launched a limited-edition makeup range and wanted a groovy 70s-themed event to showcase the collection.
The Solution
We provided a team of makeup artists to create 70s looks over the three-day event. Booking the same team for the entire weekend ensured consistency as they familiarised themselves with the set-up. The makeup artists were briefed on the brand and collection beforehand for full immersion.
The Result
Friday was reserved for over 200 influencers, while Saturday & Sunday slots were available for the general public. With a 200-person capacity, we accommodated nearly 2,000 attendees across 20 slots over three days.
