The Brief
Secret Spa has collaborated twice with Amazon on their “Home of Black Friday” pop-up experience. This event transformed a warehouse in East London into a house, showcasing incredible deals in each room.
The Solution
In the bedroom experience, Secret Spa provided make-up services using Max Factor products and manicures with Sally Hansen, both of which featured promotions during the Black Friday period.
The Result
Media and influencers attended the launch event to engage with brands offering Black Friday deals, while the public attended for the rest of the week. Secret Spa treatments increased guests’ dwell time, providing Amazon with more opportunities to promote their key messages.
