Boosting Brand Awareness
The Brief
OPI was keen to access our pool of talented nail technicians to serve as ambassadors for their brand on an ad-hoc basis.
The Solution
Building a team of 30+ OPI nail tech ambassadors allowed us to support the brand with their campaigns, content creation, and other unique industry opportunities. We have also facilitated OPI treatments for our network of influencers and press to further enhance their brand awareness.
The Result
In the past year, we have assisted OPI with over 20 industry events and shoots, and arranged close to 40 high-profile bookings, with results shared across a total social media following of 29 million. Clients included Samira Mighty, Tiffany Watson & Nicole Scherzinger.