New product launch pop-up, focused on UV damage repair
The Brief
Essie focused on promoting their new ‘To The Rescue’ nail care range, specifically designed for UV damage repair. To engage the public, they offered gel polish removal followed by a BIAB-inspired treatment.
The Solution
A team of three nail technicians set up in the busy Cabot Circus shopping centre in Bristol, offering complimentary care manicures throughout the weekend.
The Result
Secret Spa nail technicians provided treatments to over 250 members of the public, showcasing the new product and enhancing overall brand awareness.